This case study is a sequel of the case titled, ‘The First Low Cost Carrier of India’ written by the present author in the year , when the homegrown airline Air. Accenture favours a merger between Air Deccan and Kingfisher Airlines. The Kingfisher Airlines-Deccan Aviation merger swap ratio has been fixed at This means shareholders in the UB group-promoted.

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Officials from the factories serving the iconic brands believe that the Indian auto maker would offer more long-term security than One Equity, the other leading bidder. Trade unions have thrown their weight behind Tata Motors.

Deccan, Kingfisher to run as two separate entities post merger – Livemint

Furthermore, as the merger story unfolds, it brings out the truism of consolidation – that one man’s dccan is another man’s loss. References Mergers are mergre amalgamations, while Takeovers are acquisition of a part of equity capital of a company that enables the acquirer to exercise control over the affairs of the company.

Article Tools Print this article. Call for Papers – Civil Engineering. Annual financial reports, http: Which is why he’s been trying to blur the differences with the makeover of Deccan. Capt Gopinath on the future of Deccan. Whenever they have tried to merge or work together under one umbrella, they have nearly failed. Only Payable at Par cheques are accepted.

A Survey Study in West Bengal views since: To place your order, kindly fill in and submit the form below. Jet Airways paid Rs 1, cr to buy the entire airline, in addition to Rs cr paid earlier by Jet as advances and interest. Jaguar and Land Rover together employ 15, people in Britain and it is understood that Tata Motors plans to retain all three UK factories.


Annual reportKingfisher Airlines Limitedp. It is believed that Kingfisher Airlines was keen to launch its international operations on the Deccan flying permit due next year and that is one of the driving forces for the merger. Meanwhile, the Wilbur Ross consortium is understood to be making efforts to renegotiate with IFCI to put in a bid though its officials maintain that legally, IFCI cannot entertain any offers from this process.

We are looking at increasing capacity and not pricing. We would aim to increase revenues on every flight we take. There is a demand for low-cost sensitive fare on the metro routes and drivers of business can be different at different timings.

Kingfisher to merge with Air Deccan

Mixing everything in one company doesn’t work. Media center, 23 February, accessed on January 5, www. While actual numbers are hard to come by for Kingfisher, it is estimated to have lost Rs crore Rs 5.

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Benefits of Kingfisher-Deccan merger

After the merger, Vijay Mallya will serve as chairman of the new entity, while co-founder of Deccan Aviation, Capt Gopinath will be its vice-chairman. Both the airlines will retain their brand entities and also leverage respective business strengths. Vijay Mallya holds Email this article Login required. Get instant notifications from Economic Times Allow Not now.

We expect savings of about Rs crore Rs billion annually to accrue because of the synergies achieved due to the merger. Kingfisher Airlines’ former CFO A Raghunathan, in response to a query some time ago, had said that the airline had got Rs crore Rs 5 billion in equity, loans and guarantees from the group.


OutlookReport released, March 7,accessed on January 10, www. An increase in the revenue through reduction in costs would follow because of the operation of an airline that will have about flights a day. Annual Report of Kingfisher, It is important for us, but not the sole criterion. Governments are now deregulating operations and private carriers are moving in. We are sure we would be able to deliver and sustain.

Kingfisher & Deccan merge to form one entity

What is important for us devcan this point in time is that the merger has given us a flexibility of going international. Email the author Login required.

However, amdthe airline nose dived and Captain Gopinath, its CEO, had to succumb to the consolidation proposed by Dr. Parallels can be drawn from our acquisition of Whyte and Mackay this year.

Inwhen it started its operations, losses were about Rs crore Rs 2. Abstract This case study is a sequel of the case titled, ‘The First Low Cost Carrier of India’ written by the present author in the yearwhen the homegrown airline Air Deccan was at its zenith and was becoming a game changer of the Aviation sector in India.

To see your saved stories, click on link hightlighted in bold. It has been seen for many years that it doesn’t work,” said an industry expert. The combined entity will also need large capital infusion for the proposed international forays by the two brands.