The Cluetrain Manifesto is a work of business literature collaboratively authored by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger. It was. El manifiesto Cluetrain: el ocaso de la empresa convencional [RICK # LOCKE, CHRISTOPHER # LEVINE] on *FREE* shipping on qualifying. El manifiesto Cluetrain: El ocaso de la empresa convencional (Spanish Edition) – Kindle edition by AA. VV.. Download it once and read it on your Kindle device.

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The Cluetrain Manifesto — Entire Text Index Page

With a probability approaching absolute certainty, we are going to be sorry we didn’t do more to keep cluetran out of the hands of our governments and corporate overlords. Sadly, the part of the company a networked market wants to talk to is usually hidden behind a smokescreen of hucksterism, of language that rings false — and often is.

The devices we use to connect to the Internet are not the Internet. Use them however you want. Anger is a license to be stupid. They need to resist the urge to “improve” or control these networked conversations. Why can’t they hear this market timebomb ticking? Google, Amazon, Facebook, Apple are all in the goggles business. The best source is all of us.

This page was last edited on 13 Aprilat By speaking in language that is distant, uninviting, arrogant, they build walls to keep markets at bay. They are speaking the same language. The book has been criticized for casting its central term of human “voice” in expressivist rather than rhetorical terms. When you place a ” native ad ,” you’re eroding not just your own trustworthiness, but the trustworthiness of this entire new way of being with one another.


There are no secrets. People of Earth, remember. Live the values you want the Internet to promote. We do this in part because conversation requires a common ground: The Net is of us, by us, and for us. On the Net, we are the medium. Not the governments of the Earth nor their Trade Associations have the consent of the networked to bestride the Net as sovereigns. Most marketing programs are based on the fear that the market might see what’s really going on inside the company.

It has also been pointed out that the work’s predictions have largely failed to materialize. Companies typically install intranets top-down to distribute HR policies and other corporate information that workers are doing their best to ignore. The End of Business as Usual.

The Cluetrain Manifesto

We, the People of the Internet, need to remember the glory of its revelation so that we reclaim it now in the name of cluetrin it truly is. Mennesker gjenkjenner hverandre som mennesker ved lyden av en slik stemme. To speak with a human voice, companies must share the concerns of their communities.

One inside the company. Now two more hordes threaten all that we have built for one another.

But first, they must belong to a community. You’ve got our data. The information available in the marketplace is superior to clueteain available from the organizations themselves thesis 10— So much for corporate rhetoric about adding value to commoditized products. In both inter networked markets and among intra networked employees, people are speaking to each other in a powerful new way. The more machines sound human, the more they cletrain down into the uncanny valley where everything is a creep show.


These two conversations want to talk to each other. More recent technologies such as blogs and wikis are not mentioned.

People of earth…

A powerful global conversation has begun. We were going to tell you how to fix the Internet in four easy steps, but the only one we could remember is the last one: Have you noticed that, in itself, money is kind of one-dimensional and boring?

Command-and-control management styles both derive from and reinforce bureaucracy, power tripping and an overall culture of paranoia. If you want us maniifesto talk to you, tell us something.

Below is the site as it existed then. You’ll recognize them not just because they sound like us, but because they’re on our side. We’ve got some ideas for you too: No wonder networked markets have no respect for companies unable or unwilling to speak as they do.

Unlike the real world, every thing and every connection on the Web was created by some one of us expressing an interest and an assumption about how those small pieces go together.

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