Author: Aaker, David A; Subjects: Advertising – Management.; Advertising.; Publicité – Gestion. Contents. Ch. 1. The Field of Advertising Management; Ch. 2. Batra Myers and Aaker Model of the Advertising Communication System Source from KIN at University of British Columbia. Aaker, David A. and John Myers, Advertising Management. Englewood Cliffs, New Jersey. PrenticeHall, Inc., , pp.
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Amazon Advertising Find, attract, and engage customers. The book draws on and attempts to integrate three related disciplines: Get fast, free shipping with Amazon Prime. Excellent resource for somebody who directly manages ajd budgets and reviews creative and copy! The overriding objective of the book is to provide an approach to the management of advertising that is sophisticated, thoughtful, and state-of-the-art, while being practical and relevant to real-world advertising planning, decision making, and control.
Advertising Management, 4th Edition.
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Aaker, Batra & Myers, Advertising Management, 4th Edition | Pearson
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Advertising management / Rajeev Batra, John G. Myers, David A. Aaker – Details – Trove
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If you are a seller for this product, would you like to suggest updates through seller support? Myers, Unif of California, Berkeley. Excelent in the away it introduces you to the world of advertising making it easy for a smart student to learn!!!
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There’s a problem loading this menu right now. Its also good for professionals as it shows new ways of “doing bissiness”! Instructor resource file download The work is protected by local and international copyright laws qnd is provided solely for the use of instructors in teaching their courses and assessing student learning. English Choose a language for shopping.
Advertising Management, 4th Edition
Read more Read less. Top Reviews Most recent Top Reviews. I recommend it for anyone qaker the least interest in marketing.
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